The point-of-view video was taken by fashion designer Diane von Furstenberg (DVF), models and stylists in the run-up to the debut of her Spring 2013 line at New York Fashion Week on September 9.
Google collaborated with DVF to make a surprise appearance at the show.
“This is the first time any video has been shot entirely through Glass and we’re so excited to be able to share it with you,” wrote Google on its Project Glass page on Google Plus.
The video, appropriately titled “DVF [through Glass]” is actually a short film that goes behind the scenes of the DVF Spring 2013 show. In it, Von Furstenberg is seen using the glasses to record footage of herself writing with lipstick on a dressing room mirror, while other shots show her walking through the streets of New York, and still others show stylists and makeup artists preparing models backstage.
Minute 2:17 of the video provides a first-person view of a model walking down the runway, and at minute 3:28, Google co-founder and Glass promoter Sergey Brin can be seen wearing the specs as well.
“We live in such an amazing world,” Von Furstenberg is heard saying at the end of the video, “Things that we thought would be science fiction exist; Where you can reach everything, at every time, any time. And it goes so fast. But fashion, technology — it’s all about life, and it’s all about being the woman you want to be.”
A Google spokesperson told TPM that it did not have to modify the colors its Google Glass devices used in the show because they incidentally matched the colors of the DVF Spring 2013 line.
Other sources close to the collaboration told TPM that arrangement between the two companies was not a paid sponsorship, but simply a PR boost for both sides.
Sources involved in the team-up previously told TPM the companies shared many of the same values, such as commitments to boldness, comfort and style.
Google’s hi-tech specs, long rumored, were first confirmed by the company in April when it released a short concept movie showing the kind of information it wanted to display to users of the glasses, such as realtime directions and weather forecasts. That video was merely an illustration that did not depict an actual prototype, however.
Google Glass researchers have also openly stated that they have moved away from that idea of layering digital information over real-world views, a concept known as “augmented reality,” and toward a more unobtrusive experience that would allow wearers to take video and still images without having to take out their camera-equipped smartphones or other devices.
Google Glass doesn’t yet have a consumer release date. But the first experimental versions of the device available to members of the public, called Google Glass “Explorer Edition,” were unveiled by the company its I/O developers conference in June, for a price of $1,500 per pair and only reservable by attendees of the conference. Google said they would ship in early 2013.